HomeHealth"Imagined In India" Bira 91 Launches 4 New Thrilling Beers Flavours...

“Imagined In India” Bira 91 Launches 4 New Thrilling Beers Flavours With A Summery Twist

Beer could also be one of many oldest drinks on this planet, but it surely doesn’t suggest that it might probably’t get higher! Whereas individuals veer towards having fun with beers from international manufacturers, one homegrown Indian firm has determined so as to add their very own distinctive twist to beer, making it tastier than ever! Bira 91, some of the loved beer manufacturers in India have determined so as to add a summery twist to beers by releasing 4 new flavours. Lately, I had the pleasure of attending the launch occasion of those flavours and tried all the brand new flavours!

Bira 91 has 4 new limited-release beers for the summer time – Bollywood IPA, Kokum bitter, Brown Ale and Mango Lassi – and every beer lives as much as its quirky names! The beer tasting occasion was organized at Qla the place Chef Vicky Ratnani had solely curated a menu to pair with every new flavour of the beer. The Mango Lassi beer is a light-weight and creamy beer with the after-taste of mango, making it the perfect cross between mango lassi and beer. Subsequent comes the Kokum bitter, for South-Indian meals lovers this beer is an absolute delight because it combines the normal ingredient from the Konkan Coast and the affinity of the Indians in direction of bitter flavours. The Bollywood IPA is vibrant, flavourful and comes with a tropical twist to provide it a summery vibe. And final however not the least, Brown Ale blends the genuine English ale with coconut and vanilla, making it a favorite amongst beer lovers!

The 4 new beers make “Imagined in India”, launch of desi flavoured beers that’s impressed by the uncooked creativity of India’s rising artists and entrepreneurs. Here is what Ankur Jain, Founder and CEO of Bira 91 stated about this initiative –

“For this era of shoppers, beer means taste, and we ship on that promise. ‘Imagined in India’ is an try to deliver collectively the various flavors of India and its inventive power fueled by rising artists, entrepreneurs, and startups. Every beer is brewed with uncommon substances – native and seasonal – which makes them distinctive and bursting with flavour.”


The occasion was full of pleasure, enjoyable with electrical music and with good firm, and the beers had been the celebrities of the present! I’m not somebody who notably enjoys beer, however after having fun with these new chilly brews, I’m undoubtedly hooked! Every flavour is actually scrumptious, making beer the go-to drink for this summer time.

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