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musk: Twitter courts advertisers amid unsure future underneath Elon Musk – Occasions of India

SAN FRANCISCO: Twitter Inc is going through a skeptical viewers because it showcases its promoting alternatives on Wednesday night at an occasion in New York Metropolis, three advert company executives instructed Reuters, because the social media firm’s plans underneath billionaire Elon Musk stay unclear.
The Tesla chief government, who’s shopping for Twitter for $44 billion, has tweeted that the platform mustn’t have advertisements so it could have extra management over its content material moderation insurance policies.
Twitter has instructed its staff in inner employees conferences and in public filings that its promoting enterprise and different operations would proceed usually till the deal closes, however the firm couldn’t speculate on adjustments Musk may make.
“He is just like the ghost of Christmas future hanging over this entire factor,” mentioned Mark DiMassimo, founding father of advert company DiMassimo Goldstein, referring to Twitter’s presentation to advertisers on Wednesday. “No matter (Twitter) says, all anybody actually desires to know is how this shall be sooner or later.”
The social media firm earned $5 billion in income in 2021, the bulk from promoting digital promoting on its web site and app.
Most advertisers haven’t pulled again advert {dollars} from Twitter, however are watching intently to see how Musk may change the platform and its enterprise, the advert executives mentioned.
“I would love (Twitter) to handle and speak to it, as a result of there’s lots of curiosity,” mentioned Alex Stone, senior vp of superior video and company partnerships at Horizon Media.
On the “NewFront” presentation, Twitter introduced it was increasing its partnerships with media firms Conde Nast and Essence, which can create video and audio programming on Twitter. E! Information will launch a brand new live-streamed present on Twitter to debate TV exhibits resembling “The Actual Housewives,” and “Stranger Issues.”
Advertisers will be capable of buy advert spots that run subsequent to movies from the media firms.
Twitter additionally introduced that Fox Sports activities will host reside pre-game exhibits for each match of the FIFA males’s World Cup in Qatar this yr and the ladies’s World Cup in 2023.

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