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‘The method of content material creation is very like the within of my mind, an organised mess’

She is humorous, feisty and fiery, and there isn’t a single soul on the Web who hasn’t come throughout Niharika NM’s reels. The Los Angeles-based Indian content material creator uploaded her first YouTube video throughout her faculty days and in the previous couple of days since her arrival in India she has made Insta reels with the most important stars within the Indian movie business.

1. You might have two million followers on Instagram! Wanting again, how has your journey as a digital creator been?

Actually, I’m nonetheless in awe of every part that my life has remodeled into within the final yr. From virtually quitting social media to what my life is now, I’m past grateful. It virtually makes me emotional when I attempt to course of the sort of love I get for doing what I like. This journey, like every other, has had its ups and downs however I believe I’m lastly at a spot in my life the place I’m excited in regards to the journey forward. I’ve strapped myself into the seat and I’m tremendous excited to the place life takes me as a result of we’re simply getting began.

2. What would you say has been the most important studying on this journey?

To be current and grateful. I believe most of us are taught to chase after our targets and transfer on to the subsequent purpose as soon as we obtain the primary one. We’re not taught the way to be current. At the very least I wasn’t. Nevertheless, I’ve been actively engaged on with the ability to be current and stay within the second whereas additionally being extraordinarily grateful that I’m in a position to expertise this unimaginable journey that I name my life.

3. You’re persistently churning out hilarious content material. What’s the course of like?

The method very like the within of my mind is an organised mess. I all the time discover it troublesome to clarify my course of as a result of I don’t actually have a concrete one. I often go about my life and let an thought hit me within the face, and when that occurs I shortly word it down and let it simmer in my mind till I believe I’m prepared to speak about it. I activate the digicam once I’m prepared and ramble until I make myself giggle.

4. Now that you’ve graduated, will you absolutely dive into creating content material?

That’s the plan on the time that I’m scripting this however realizing how my mind wants fixed stimulation, I wouldn’t be too stunned if I determine to department out and do different issues alongside content material creation.

5. There’s a South Indian flavour in your content material. Being again in Bengaluru now, has it given you some good materials to work with?

This place and the individuals right here have all the time been residence and all the time impressed me and can proceed to take action for so long as I make it.

6. Is there any favorite meals or a particular place that you’ve in thoughts whereas in Bengaluru?

Oh My God, sure. The primary meal that I had once I got here again to India was Meghana’s Particular Rooster Biryani. It’s been one in every of my favorite meals ever since I used to be in faculty and I devoured that biryani.

Bengaluru has all the time impressed Niharika NM’s digital content material.

7. Did you have got any fan moments the place somebody stopped you on the road to take a selfie in Bengaluru?

Actually, I can’t consider I’m saying this however for the reason that time I’ve been again I’ve simply given numerous selfies to all of the cuties that bathe me with love after they stumble upon me anyplace and in all places and I can’t even start to inform how a lot pleasure and gratitude I’m crammed with.

8. Are you planning on transferring in direction of fictional content material any time quickly?

Oh undoubtedly. I’m consciously engaged on creating extra fictional content material as a result of weirdly sufficient it makes me very excited to put in writing these sorts of items and likewise helps me push my inventive boundaries, which I completely love.

9. How does a day in a content material creator’s life appear to be?

I don’t know what each content material creator’s life seems to be like however mine is often crammed with scripting, enhancing, taking pictures, scheduling, interviews, being caught in site visitors, coordinating with my group, having an existential disaster, and getting yelled at by my supervisor for lacking deadlines. Principally, very thrilling.

Niharika NM is consciously working on creating more fictional content as it helps push her creative boundaries.
Niharika NM is consciously engaged on creating extra fictional content material because it helps push her inventive boundaries.

10. What’s subsequent in your listing? What ought to we be wanting ahead to from you?

I’m presently engaged on writing thrilling new issues to interrupt out of the brief format content material that I’m now identified for. If issues go in response to plan and the universe aligns with me, you must see some very thrilling tasks within the subsequent few months together with wonderful collaborations with individuals you wouldn’t count on within the very close to future

11. Creators typically should work and attempt in direction of branding and monetisation of their content material. What are the elements you contemplate for collaborative work?

I’m very explicit in regards to the manufacturers that I work with. I have to really feel personally invested within the model that I’m collaborating with as a result of it will really feel very inauthentic to me in any other case. Particularly, if it’s a product that I’m endorsing, I take my time to do my very own analysis on it so I do know precisely what I’m working with. I have to ensure that the model that I’m working for is as much as the requirements that it claims to be.

12. What’s the one factor that irks you probably the most about this business?

I assume the one factor that I personally can not stand is how two confronted or synthetic individuals can generally be. It’s simply very scary to see. However then once more it’s not simply this business that has individuals like this.

Writer tweets @AngelaPaljor

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